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Autoresponders

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An autoresponder (often called an infobot, autobot, mailbot, automailer or email responder) is a program that runs on our server and which automatically sends a reply (or a series of replies) to the email address from which information is requested.

One of the most powerful features of SMART autoresponders is the ability to automatically include the enquirer's name in both the subject and the body of your outgoing messages. Studies show clearly that the ability to personalize your messages is a powerful way to ensure that you get your reader's attention and can also dramatically increase your sales.

Surveys show that less than half of your prospects will buy from you the first time they are presented with your offer, but that a substantial proportion of these prospects will buy from you if they see your offer more than once. People don't buy from you right away for a variety of reasons including:

    They're snowed under when they get your offer.

    They like your offer, but feel they need more information.

    They like your offer, but are not sure that they can trust you.

    They have more pressing expenses at the moment.

    Their credit card is maxed out - And so the list goes on...

With a Smart Autoresponder you can put your offer in front of your prospects 2, 3, 4... times. In fact, to maximize your sales, surveys again show that you will need to put your offer in front of your prospects up to 7 times!

But Smart Autoresponders can do much more than simply put your offer in front of your prospects.

One of their most powerful features is the ability to personalize your messages. This is an incredibly POWERFUL marketing tool which is too often underrated.

Think about it for a moment. Wherever you look you see words that are designed to grab your attention and persuade you to buy. Words like, FREE, unique, bonus, special offer, etc. But what single word is guaranteed to get your attention. If you are rushing along a crowded street, fighting your way through a sea of people and surrounded by the deafening noise of traffic, what one single word will catch your attention and cause you to turn your head.

You got it - Your NAME!

Putting your prospect's name into the subject and the body of your message is an incredibly powerful attention grabber - and it helps to establish that valuable one-to-one relationship, so vital to building the trust needed to make the sale.

But, there's more...

Perhaps your most valuable commodity is time. Time spent developing new products and services, and finding new markets and customers is time spent earning you money. But time spent on the 101 administrative tasks behind running your online business is time that is costing you money.

The secret to any internet business is to automate, automate and then automate again!

Here are just some of the ways in which you can automate using your Smart Autoresponder:

    Rather than answer customer queries individually, put your Frequently Asked Questions (FAQs) on an autoresponder.

    Publish a free report through an autoresponder. Such a report, related to your site, can draw in traffic and increase sales considerably.

    Offer a free 5 day autoresponder course. An e-mail course can be a great way to promote your products or services.

    Use an autoresponder to deliver sample copies of your newsletter - or put all of your indexed ezines onto autoresponders.

    Publish your site sales letter in autoresponder format. People will often not have time to read all of the way through your sales letter, or would prefer to settle down and read it offline.

    Publish your testimonials and endorsements on an autoresponder. Space is limited for your site sales copy and this can be a very effective way of getting a number of testimonials in front of your prospects.

    Publish a price list of your products and services, and include additional product information and other sales material.

    Publish your terms and conditions of service on an autoresponder.

You can get a free trial on autoresponders here and also here.

We can help you grow your business - contact us today. We’re ready when you are!
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